Out-of-home (OOH) advertising can be a doozie. First of all, what’s it mean? Great question. An industry that once clearly defined itself as the ads seen outside the typical television, newspaper, and magazine placements must now redefine and reimagine its own presence in a world that largely exists beyond the traditional mediums. The current market suggests that OOH ads deliver ~75% recall and increase purchase intent by 30% so the effectiveness remains as technology disrupts.

What started as the business of billboards and bus signage now includes digital signs at a bike rack, vehicle wraps, digital signage, experiential marketing, brand activations, and more. As this $10 billion industry evolves, so too must the agencies. Thus, we introduce Supper Club.

SC’s mission is finding complimentary placements for out of home marketing campaigns. The secret to our success is the extra research needed to ensure that clients place their campaigns in the most ideal spot for the goals they aim to achieve. In short, we listen. While this premise may seem a bit obvious, it differs from the standard operating procedure of what can be a transactional business built on arbitrage and volume.

The very nature of out-of-home led to the creation of this boutique agency. Rather than focusing on mass and volume, Supper Club focuses on impact. We certainly yearn for big projects and bigger output, but collaborating with our clients is why we are here. Ideally, we are the OOH extension of the in-house team working in lockstep to ensure that every idea is considered. We thrive in this framework because we get to partner with clients in the trenches.

The practical side of our value proposition is the lengths we can stretch a dollar while ensuring first-rate execution. The value you get with a Supper Club contract is second to none because we have efficient processes, streamlined communication, and a cohesive unit. The strength of our team is the team.

We recognize that some brands and agencies want OOH partners with a bench the size of an army to cater to their every need. At Supper Club, we think of ourselves as a special forces group that solves problems before they arise. This proactive approach allows clients to relax in the face of deadlines and check the box on every objective.

There are plenty of firms and voices making noise in this business. Our agency makes music. You don’t choose a boutique firm to save money, you choose Supper Club because you want partners who treat your goals as their own, greater ease in doing business, and better value for your money.